Milliman, R. (1982). Using Background Music to Affect the Behavior of Supermarket lkdvnlkiShoppers. Journal of Marketing, 46(3), 86-91. doi:10.2307/1251706   This article about music and the effects it has on shopper behavior at the supermarket was written by Ronal Milliman and published to the Journal of Marketing. This article attempts to review the current literature … Continue reading Research Ex #1